PRIVACY POLICY

Last Updated: April 9, 2025

Apex Gym Clothing ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Apex Gym Clothing.

This Privacy Policy applies to our website, www.apexgymclothing.com, and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

1. Information We Collect

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you register on our website, express an interest in obtaining information about us or our products, or otherwise contact us.

The personal information we collect may include:

• Personal Identifiers - Name, email address, postal address, phone number
• Account Information - Username, password, account preferences
• Financial Data - Payment information (card details, billing address)
• Purchase History - Items purchased, order dates, shipping information
• Communications - Feedback, survey responses, customer service inquiries
• Profile Data - Your preferences, interests, and any feedback

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity but may include:

• Device Information - Browser type, operating system, device type
• Usage Data - IP address, referring URLs, pages viewed, time spent on pages
• Location Data - General location based on IP address
• Cookies and Similar Technologies - Data collected through cookies and similar tracking technologies (see our Cookie Policy for more details)

2. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

We use the information we collect or receive:

• To fulfill and manage your orders - Process payments, arrange delivery, provide invoices
• To manage your account - Verify your identity, maintain your account
• To communicate with you - Respond to inquiries, provide customer support
• To send administrative information - Service updates, security alerts, changes to policies
• To send marketing and promotional communications - Newsletters, promotions, new products information (if you have opted in)
• To improve our website and products - Analyze usage, optimize functionality, develop new features
• To protect our Services - Detect and prevent fraud, abuse, security incidents
• To comply with legal obligations - Respond to legal requests, establish or exercise our legal rights

3. When and With Whom We Share Your Personal Information

We may share your information in the following situations:

• Third-Party Service Providers - We may share your data with third-party service providers who help us provide our Services, such as payment processors, shipping companies, email delivery services, and customer service tools.
• Business Transfers - We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• Affiliates - We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
• Business Partners - We may share your information with our business partners to offer you certain products, services, or promotions.
• Legal Obligations - We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.
• Vital Interests and Legal Rights - We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.

4. Your Rights Under UK Data Protection Law

Under UK data protection law, you have the following rights:

• Right to be informed about how we collect and use your personal data
• Right of access to your personal data and supplementary information
• Right to rectification of any inaccurate or incomplete personal data
• Right to erasure (or 'right to be forgotten') in certain circumstances
• Right to restrict processing of your personal data in certain circumstances
• Right to data portability, allowing you to obtain and reuse your personal data
• Right to object to our processing of your personal data in certain circumstances
• Rights related to automated decision making including profiling

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within one month.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. For more information about the types of cookies we use, their purpose and how to control them, please see our Cookie Policy.

6. How We Store and Protect Your Information

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we do our best to protect your personal information, transmission of personal information to and from our website is at your own risk.

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

7. International Data Transfers

Our website and services are operated in the United Kingdom. If you are located outside of the UK, please be aware that information we collect will be transferred to, processed, and stored in the UK and potentially other countries. By using our Services, you consent to this transfer.

When we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

8. Age Restriction

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from individuals under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

10. Contact Us

If you have questions or comments about this Privacy Policy, you may contact our Data Protection Officer (DPO) by:

• Email: [email protected]
• Post: Data Protection Officer, Apex Gym Clothing, 50 Princes Street, Ipswich, Suffolk, IP1 1RJ1, United Kingdom
• Phone: +44 1473 209 063

If you have unresolved concerns, you also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk/).