OUR STORY
From garage workouts to global fitness apparel, discover the journey behind Apex Athletics.
OUR JOURNEY
From humble beginnings to industry innovation, the Apex Athletics story is one of passion, perseverance, and performance.
2020: The Beginning
Apex Athletics began in founder Mark Johnson's garage. Frustrated with the high prices and low performance of available fitness apparel, Mark started designing his own gear for his CrossFit community.
2022: First Collection
After two years of prototyping and testing with athletes, Apex launched its first official collection of performance shorts and compression shirts, selling out within weeks.
2023: TechFlex Innovation
The development of our proprietary TechFlex fabric revolutionized our product line, offering unmatched breathability and durability while maintaining affordability.
2023: Going Global
Expanding beyond our online presence, Apex Athletics partnered with fitness centers nationwide and launched international shipping, bringing our performance gear to athletes worldwide.
Today: Community & Sustainability
While growing rapidly, we remain committed to our core values: exceptional performance gear at fair prices, sustainable manufacturing practices, and supporting the fitness community that supported us from day one.
OUR MISSION
To create high-performance athletic apparel that empowers every athlete to reach their full potential, without breaking the bank.
At Apex Athletics, we believe that premium quality fitness gear should be accessible to all. We're dedicated to designing products that enhance performance, boost confidence, and stand the test of time, at prices that make sense.
OUR VALUES
Quality Without Compromise
We never sacrifice durability or performance to cut costs. Our rigorous testing ensures every product exceeds expectations.
Community First
We grow through our community. Their feedback shapes our designs, and their support drives our innovation.
Sustainable Practices
We're committed to reducing our environmental footprint through eco-friendly materials and responsible manufacturing.
WHAT MAKES US UNIQUE
Athletes design for athletes. That's the Apex difference.
Performance-Tested Innovation
Every product is tested by professional athletes in real training environments before reaching production.
Direct-to-Athlete Pricing
By eliminating middlemen and excessive marketing costs, we deliver premium quality at prices 30-40% below comparable brands.
Proprietary Fabrics
Our TechFlex and DuraStretch materials are engineered specifically for the demands of high-intensity training, offering superior moisture-wicking and durability.
MEET OUR TEAM
The passionate people behind Apex Athletics - athletes, designers, and fitness enthusiasts united by our mission.
Mark Johnson
Founder & CEO
Former CrossFit competitor with a background in textile engineering, Mark combines his passion for fitness with technical expertise to lead product innovation.
Sara Chen
Head of Design
With 10+ years in athletic apparel design, Sara leads our creative team in developing gear that perfectly balances functionality, comfort, and style.
Alex Rivera
Community Manager
Professional fitness coach and athlete advocate, Alex ensures our products meet the real needs of our community through testing and feedback programs.
OUR PARTNERSHIPS
We're proud to work with these amazing organizations that share our commitment to fitness excellence.
JOIN THE APEX JOURNEY
Have questions or want to learn more about our story? We'd love to hear from you!