COOKIE POLICY
How we use cookies and similar technologies on our website
Last Updated: April 9, 2025
This Cookie Policy explains how Apex Gym Clothing ("we", "us", or "our") uses cookies and similar technologies on our website at www.apexgymclothing.com.
By using our website, you consent to the use of cookies and similar technologies in accordance with this Cookie Policy. If you do not agree to our use of cookies and similar technologies, you should set your browser settings accordingly or not use our website.
What Are Cookies?
Cookies are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies may be stored temporarily or permanently on your device. They can include:
- Session cookies: which are automatically deleted when you close your browser
- Persistent cookies: which remain on your device until they expire or you delete them
- First-party cookies: which are set by the site you are visiting
- Third-party cookies: which are set by a third party site separate from the site you are visiting
Similar Technologies
In addition to cookies, we may use other similar technologies on our website, including:
- Web beacons (also known as pixel tags or clear GIFs): These are tiny graphics with a unique identifier that are used to track the online movements of users or to access cookies.
- Local storage: This is a feature of your web browser that allows websites to store data on your device more permanently than cookies.
- Session storage: Similar to local storage but the data is deleted when the session ends (when you close your browser).
How We Use Cookies and Similar Technologies
We use cookies and similar technologies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure areas of the website, and access to account features. The website cannot function properly without these cookies, and they cannot be disabled in our systems.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| PHPSESSID | apexgymclothing.com | Preserves user session state across page requests | Session |
| woocommerce_cart_hash | apexgymclothing.com | Helps WooCommerce determine when cart contents/data changes | Session |
| woocommerce_items_in_cart | apexgymclothing.com | Helps WooCommerce determine when cart contents/data changes | Session |
| wp_woocommerce_session_ | apexgymclothing.com | Contains a unique code for each customer to find the cart data in the database | 2 days |
Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| recently_viewed_products | apexgymclothing.com | Stores the products that a user has recently viewed | 30 days |
| currency | apexgymclothing.com | Remembers the user's selected currency | 30 days |
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 2 years |
| _gid | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers | 3 months | |
| fr | Used by Facebook for advertisement purposes | 3 months | |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user | 1 year |
How to Manage Cookies
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version. However, you can usually manage your cookie settings in the 'Preferences' or 'Settings' menu of your browser.
Below are links to instructions on how to manage cookies in some popular browsers:
Please note that if you choose to disable cookies, you may find that certain sections of our website do not work properly.
Cookie Preferences Tool
When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.
To update your cookie preferences now, please click here.
Do Not Track Signals
Some web browsers may transmit "Do Not Track" signals to websites with which the browser communicates. Our website does not currently respond to these "Do Not Track" signals.
Third-Party Websites
Our website may contain links to third-party websites. Please note that we do not control cookies or other tracking technologies on third-party websites. We encourage you to check the privacy policies and cookie policies of these websites before providing any personal information.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last Updated" date at the top of this Cookie Policy.
You are advised to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Apex Gym Clothing50 Princes Street
Ipswich
Suffolk, IP1 1RJ1
United Kingdom
Email: [email protected]
Phone: +44 1473 209 063